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Fuzoku 101 · updated 2026-09-28

Types of fuzoku in Japan, explained

Delivery health, hotel health, fashion health, soapland — what's the difference? Mostly it's about where it happens and how you book.

The four types at a glance

Delivery health
デリヘル
Hotel health
ホテヘル
Fashion health
ファッションヘルス
Soapland
ソープランド
WhereYour hotelA love hotel near the shop's receptionA private room in the shopA private room with a bath, in the shop
How to bookPhone, LINE or appWalk in to reception, or book aheadWalk in, or book aheadUsually book ahead
Hotel needed?Yes — one that allows visitorsYes — a love hotel, paid separatelyNoNo
Best forPrivacy in your own roomWhen your hotel doesn't allow visitorsA simple visit with no hotelA longer, more luxurious visit

What each course includes is explained by the shop before you start. Sex for money is illegal in Japan, and licensed shops don't offer it.

What is delivery health?

Delivery health (デリヘル) is the most common type of fuzoku in Japan. There's no shop to visit: you contact the shop, choose a course, and a cast member comes to your hotel room.

The catch for tourists: many business hotels don't allow visitors. Ask the shop which hotels work, or use a love hotel.

What is hotel health?

Hotel health (ホテヘル) works like delivery health with a front desk. You go to the shop's reception, choose a course and pay, then check into a love hotel nearby. The cast member meets you there. The love hotel room costs extra.

What is fashion health?

Fashion health (ファッションヘルス, also called "hako-heru") is the shop-based version. Everything happens in a private room inside the shop, so you don't need a hotel at all. Walk in, pay at reception, and you're shown to a room.

For tourists, it's often the easiest option. My Kyoto pick, Mitsuran Honkan, is a fashion health.

What is a soapland?

A soapland (ソープランド) is a shop with private rooms that each have their own bath. It's the most famous — and usually the most expensive — type of fuzoku, and visits tend to be longer. Many soaplands still turn foreigners away, so always check before you go.

Which one should I choose?

FAQ

What's the difference between delivery health and hotel health?

With delivery health, the cast member comes to your hotel. With hotel health, you visit the shop's reception first, then meet at a love hotel nearby.

What is fashion health?

A shop-based type of fuzoku. Everything happens in a private room inside the shop, so you don't need a hotel.

Is fuzoku legal in Japan?

Shops that have filed a notification with the police operate legally. Sex for money is illegal in Japan, and licensed shops don't offer it.